Beyond Creative Case Study | Adidas Originals In Fortnite

BRANDED INTEGRATIONS

Space shuttle

Adidas Ozworld Header

Adidas Ozworld

Quick

Description

An

interstellar

map

from

adidas

Ozworld.

Ozworld

contains

Paid

Partnerships

between

adidas

and

@NoelGoesCrazy,

@Avemoves

and

@Sophodoph.

Brand

Adidas Originals

Launch

April 2022

Map Codes

3642-2839-1309

Type

Branded Game

Adidas Ozworld

BeyondCreative was asked to bring the adidas Ozworld to Fortnite Creative! To do this, BeyondCreative built 3 different single-player experiences all inspired around 3 popular TikTok influencers and connected to each other via an extra Hub experience. In these 3 Worlds, BeyondCreative brought different life story and personality traits to life to make it feel like their experience. Along with this, BeyondCreative also developed the most detailed Ozweego shoe in a quality that hasn’t been seen in the industry until now.

Background

Game Content

Ozweego Sculpture

Ozweego Sculpture

Ozworld Spohie

Ozworld Spohie

Adidas Avemoves

Adidas Avemoves

Space shuttle

Space shuttle

Noel Screenshot

Noel Screenshot

Branding

Ozweego Shoe

Custom Shoe Sculptures

With this activation, BeyondCreative designed the highest quality branded product to date.

Ozweego Shoe 2

Ozweego Shoe 3

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