#PlayTheFrame
Play The Frame
#PlayTheFrame with Unofficial
Quick 
Description 
For 
this 
activation 
BeyondCreative 
worked 
with 
Unofficial 
to 
bring 
their 
new 
collection 
of 
sunglasses 
to 
life 
in 
Fortnite 
Creative. 
Brand
UNOFFICIAL
Unofficial
Launch
May 2022
Map Codes
5087-7005-4797
Copy
Type
Branded Game
Link

About The Project

For this activation BeyondCreative worked with Unofficial to bring their new collection of glasses to life in Fortnite Creative. In this experience, players would make their way into a giant supply drop in which they have to complete 3 challenges ranging from an obstacle course, a letter hunt and a maze. Once the player completes all 3, they can share their time through a hashtag.

Along with the experience, Beyond was in charge of designing the Key Art render.

This experience was later played by multiple streamers who was sent a real life supply crate that reacted to the experience and ultimately unlocked itself upon completion of the map.

Background
Game Content
#PlayTheFrame with Unofficial Key Art Render
#PlayTheFrame with Unofficial Key Art Render
Unofficial 4
Unofficial 4
Unofficial 4
Unofficial 5
Unofficial
Unofficial
Unofficial 3
Unofficial 3
Branding
Unofficial Sunglasses
Custom Sunglass Shapes
Throughout the experience played jumped on top and through the sunglass shapes similar to Unofficial's eyewear collection.
Unofficial Sunglasses 1
Unofficial Sunglasses 2
Unofficial Sunglasses 3