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100 Thieves Hub
Quick 
Description 
For 
the 
launch 
of 
their 
new 
merch 
drop, 
100 
Thieves 
wanted 
to 
become 
the 
first 
eSports 
organization 
put 
inside 
of 
Fortnite. 
To 
turn 
this 
ambitious 
idea 
into 
reality, 
we 
built 
realistic 
recreation 
of 
the 
100 
Thieves 
Cash 
App 
compound. 
Brand
100 Thieves
Launch
November 2020
Map Codes
8234-9954-8560
Type
Branded Game

About The Project

For the launch of their new merch drop, 100 Thieves wanted to become the first eSports organization put inside of Fortnite. To turn this ambitious idea into a reality, we built a realistic recreation of the 100 Thieves Cash App compound. So that it wouldn’t feel out of place, we also included a Fortnite spin in certain parts, merging the real world and Fortnite flawlessly.

Between November 24th and 30th of 2020, this build was used as the official Fortnite Creative hub. Millions of players load into Fortnite Creative every day, and during this week-long period they all spawned in the 100 Thieves compound.

For the first time, custom images were imported into Fortnite to display the new 100 Thieves merchandise. These images are somewhat limiting, so we also used current assets by combining hundreds of small building pieces for an impressive recreation of the 100 Thieves logo. Players could also complete a custom quest inside of the hub which involved members of 100 Thieves. As part of a social media campaign, players who completed the quest could share a screenshot on Twitter to be entered into a giveaway with a chance to win the new 100 Thieves merchandise.

For players who wanted a little more action, we also created a 100 Thieves themed box fight which millions of players loaded into from the hub.

Game Content
As a major part of the 100Thieves X Fortnite partnership, Beyond was contacted to create a 100Thieves branded experience that would go live with the launch of their 2020 Merch drop. For this, Beyond brought the real world into Fortnite, creating the $35M 100Thieves Cash App Compound in Fortnite. This was a 1:1 recreation with a unique Fortnite touch. It was used as the official Creative Hub for anyone playing Fortnite Creative between 11/24/2020 and 11/30/2020.
100 Thieves Compound Facade
100 Thieves Compound Interior
100 Thieves Compound Facade
100 Thieves Compound Facade
Branding
Chipotle Restaurant
Custom Logo
BeyondCreative used the newly published Primitive Gallery to create one of the first and most detailed logos to go with their branded experience.
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