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Balenciaga - Strange Times
Quick 
Description 
Explore 
the 
Strange 
Times 
hub 
that 
features 
Balenciaga 
store. 
Brand
Epic Games & Balenciaga
Launch
September 2021
Map Codes
9106-1254-1261
Type
Branded Game

About The Project

Epic Games partnered with Beyond to create a Balenciaga themed creative hub as part of the Balenciaga x Fortnite collaboration. Players who loaded into Fortnite Creative during the week of this collaboration were greeted with a dreamlike city full of twisty and distorted buildings towering over them and a Balenciaga store directly in front. Above the store, a massive screen displayed a Fortnite animation as a tie into the real world. This same video could be seen on a screen in New York City’s Times Square, and other major cities around the world.

To make the Balenciaga store stand out among the dreamlike buildings, we gave it a realistic design. Inside the store, complete with a raw architecture aesthetic, players could purchase Balenciaga in-game cosmetics. Players could earn additional cosmetics created for the collaboration by collecting Balenciaga shoes hidden around the hub.

Self-expression is central to Balenciaga’s brand, so players were encouraged to express their style by taking creative pictures inside the hub to post on social media. Some of the best pictures were then imported into the game and displayed on billboards hanging from the city buildings.

Overall, this was a highly artistic and imaginative project. It stands out among other Fortnite Creative builds for its ambitious design which is rarely attempted due to difficulties that come with creating curved structures.

Together with this experience:
– Epic released 4x Balenciaga outfits
– Balenciaga Quest where players had to collect 40x Triple S Shoes in the Welcome Hub.
– Balenciaga launched a Fortnite appearal collection

Game Content
We're super proud to announce our recent partnership with @Fortnite and @Balenciaga where we created a Fortnite Creative Welcome Hub for their activation. While @BeyondCreative was only in charge of building the Creative Hub the activation featured 4 Balenciaga Skins, Balenciaga Challenges and Fortnite Balenciaga Triple S Collectibles.
Balenciaga Shop
Balenciaga Store Facade
Balenciaga Speed Runner Shoe
Balenciaga Store Interior
Branding
Chipotle Restaurant
Custom Outfits
Along with this experience, Epic Games released 4x Balenciaga Outfits
Balenciaga Speed Runner Recreation
Beyond built a large-scale recreation of their Speed Runner sneaker.
Video Streaming
To go with the experience, Epic Games produced a video showcasing the Balenciaga outfits that were both streamed onto a billboard in Picadilly Circus and directly into the Fortnite Creative experience.
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Other Case Studies
Fortnite X Pelé Football Mode
When Epic Games collaborated with 23 soccer teams from around the World to create new in-game Fortnite cosmetics, they entrusted Beyond to create a one-of-a-kind soccer gamemode to promote the launch.