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AMD Hub and Maps
Quick 
Description 
Welcome 
to 
the 
AMD 
Battle 
Arena! 
AMD 
and 
MakaMakes 
teamed 
up 
to 
bring 
you 
some 
of 
the 
most 
fun 
game 
modes 
Fortnite 
creative 
has 
to 
offer! 
Brand
AMD
Launch
October 2020
Map Codes
8651-9841-1639
Type
Branded Game
About The Project
For the launch of a new generation of AMD processors and graphics cards, we created a series of Fortnite Creative maps. The first was a hub which players could use to connect to all the other experiences. On one map, a highly realistic Radeon RX 6000 was created using thousands of pieces so that players could see a model of the card in-game before it was even publicly available. To keep players engaged, we also created an AMD themed deathrun and battle arena for players to compete in.
The AMD hub was featured in-game allowing millions of players to experience the maps inside. To further promote the maps, we also created a 1-minute trailer that was published to the social media accounts of AMD and Fortnite.
Game Content
AMD teamed up with Beyond member MakaMakes to create four exciting maps in Fortnite Creative where fans could experience AMD hardware from a whole new perspective. AMD fans got to play with Fnatic professionals to win prizes and the map was later featured in the Fortnite Creative Hub where it was played by millions.
AMD Box Fight
AMD Key Art Render
AMD GPU Breakdown
AMD Team Deathmatch
Farm to Foil
Other Case Studies
KAWS - NEW FICTION Exhibit
Explore KAWS in this digital recreation of The Serpentine North gallery for the first ever art exhibit in Fortnite.