AMD Hub Header
AMD Hub Key Art Render
AMD Hub and Maps
Quick 
Description 
Welcome 
to 
the 
AMD 
Battle 
Arena! 
AMD 
and 
MakaMakes 
teamed 
up 
to 
bring 
you 
some 
of 
the 
most 
fun 
game 
modes 
Fortnite 
creative 
has 
to 
offer! 
Brand
AMD logo
AMD
Launch
October 2020
Map Codes
8651-9841-1639
Copy
Type
Branded Game
Link

About The Project

For the launch of a new generation of AMD processors and graphics cards, we created a series of Fortnite Creative maps. The first was a hub which players could use to connect to all the other experiences. On one map, a highly realistic Radeon RX 6000 was created using thousands of pieces so that players could see a model of the card in-game before it was even publicly available. To keep players engaged, we also created an AMD themed deathrun and battle arena for players to compete in.

The AMD hub was featured in-game allowing millions of players to experience the maps inside. To further promote the maps, we also created a 1-minute trailer that was published to the social media accounts of AMD and Fortnite.

Background
Game Content
Play
AMD teamed up with Beyond member MakaMakes to create four exciting maps in Fortnite Creative where fans could experience AMD hardware from a whole new perspective. AMD fans got to play with Fnatic professionals to win prizes and the map was later featured in the Fortnite Creative Hub where it was played by millions.
AMD Box Fight
AMD Box Fight
AMD Key Art Render
AMD Key Art Render
AMD GPU Breakdown
AMD GPU Breakdown
AMD Team Deathmatch
AMD Team Deathmatch
Other Case Studies
Other Case Studies