Tonight at The Rock
Quick
Description
The
Tonight
Show
starring
Jimmy
Fallon
takes
on
Fortnite.
Play
games
with
Jimmy
while
the
new
lineup
of
Samsung
Galaxy
products
help
along
the
way.
Brand
NBC, Samsung & Jimmy Fallon
Launch
September 2022
Map Codes
N/A
Type
Branded Game
About The Project
BeyondCreative was tasked with bringing The Tonight Show starring Jimmy Fallon to life in Fortnite Creative. To do this, we created a fantastical version of the 30 Rockefeller Plaza in New York.
Here, players are playing pong, completing puzzles and driving around the streets of Manhattan.
Along with this, Jimmy Fallon established a more authentic relationship with the players introducing them to each of the games in a way that's never been seen before.
BeyondCreative was also in charge of producing 3x Key Art Renders and a video highlighting the project.
Game Content
Branding
Jimmy Fallon Videos
Videos of Jimmy Fallon introducing the players to the game modes was streamed onto the map. This was the first time a personality spoke directly to the audience in relation to a game.
Other Case Studies
