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Tonight at The Rock
Quick 
Description 
The 
Tonight 
Show 
starring 
Jimmy 
Fallon 
takes 
on 
Fortnite. 
Play 
games 
with 
Jimmy 
while 
the 
new 
lineup 
of 
Samsung 
Galaxy 
products 
help 
along 
the 
way. 
Brand
NBC, Samsung & Jimmy Fallon
Launch
September 2022
Map Codes
2678-5325-0723
3421-5898-0626
5103-4600-7956
Type
Branded Game

About The Project

BeyondCreative was tasked with bringing The Tonight Show starring Jimmy Fallon to life in Fortnite Creative. To do this, we created a fantastical version of the 30 Rockefeller Plaza in New York.

Here, players are playing pong, completing puzzles and driving around the streets of Manhattan. These games can explored using the following island codes:

Tonight At The Rock: 2678-5325-0723
Cabbie Crash Course: 5103-4600-7956
Race Up The Rock: 3421-5898-0626

Along with this, Jimmy Fallon established a more authentic relationship with the players introducing them to each of the games in a way that's never been seen before.

BeyondCreative was also in charge of producing 3x Key Art Renders and a video highlighting the project.

Game Content
The Tonight Show starring Jimmy Fallon takes on Fortnite. Play games with Jimmy while the new lineup of Samsung Galaxy products help along the way.
Samsung Branding
The studio of The Tonight Show starring Jimmy Fallon
Crazy Taxi Key Art Render
Tonight At The Rock Key Art Render
Branding
Chipotle Restaurant
Jimmy Fallon Videos
Videos of Jimmy Fallon introducing the players to the game modes was streamed onto the map. This was the first time a personality spoke directly to the audience in relation to a game.
Farm to Foil
Other Case Studies
Fortnite X Pelé Football Mode
When Epic Games collaborated with 23 soccer teams from around the World to create new in-game Fortnite cosmetics, they entrusted Beyond to create a one-of-a-kind soccer gamemode to promote the launch.