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Farm to Foil
RTX SNIPERS VS RUNNERS LAPTOP CHALLENGE
Quick 
Description 
Maneuver 
your 
way 
through 
GeForce 
RTX 
30 
Series 
laptop 
as 
runner 
or 
eliminate 
players 
as 
sniper 
in 
this 
ray-traced 
minigame 
Brand
NVIDIA
Launch
March 2021
Map Codes
9346-0375-1086
Type
Branded Game

About The Project

To promote Nvidia’s new 30-series laptops, we created a Snipers vs. Runners mode using a giant model of a laptop as the gameplay area. Players were able to walk around the laptop screen which was a 3D environment rather than a flat display image. This highly detailed playing space was built to look amazing for players who use Nvidia’s RTX tech which improves graphics and is available with 30-series laptops.

We also created powerups that embodied features on the 30-series laptops so that players could seamlessly learn about them during gameplay. For example, to represent Nvidia’s DLSS technology that provides a performance boost, players who collected the power up received a speed boost.

This map was featured in the Fortnite Creative welcome hub where it received millions of plays and we produced a trailer to promote the map which was posted on the socials of Fortnite and Nvidia. To create further attention for the map, players were encouraged to post screenshots of the in-game laptop on social media to enter a giveaway.

Game Content
Maneuver your way through a GeForce RTX 30 Series Laptop, collecting NVIDIA Max-Q power ups while dodging Snipers to avoid becoming one in this ray-traced mini game.
NVIDIA Smaller Product
NVIDIA Ray Tracing
NVIDIA Small Laptop
NVIDIA Ray Tracing
Farm to Foil
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