![Armani Header](https://cdn.sanity.io/images/w7p5tzz6/staging/771b333001e552e768030027326217849550e0be-1920x1080.jpg?w=1920&q=90&fit=max&auto=format)
About The Project
A thrilling map from Armani Code Parfum. In a backwards world, can you complete speedruns and unravel mysteries to rewrite the code?
BeyondCreative was also in charge of producing 1x Key Art Render.
![Background](https://cdn.sanity.io/images/w7p5tzz6/staging/c8835183a1247c8b2437113d0337bb544b126ebf-1920x1080.png?w=1920&q=75&fit=max&auto=format)
Game Content
![Tonight At The Rock Key Art Render](https://cdn.sanity.io/images/w7p5tzz6/staging/083cb3edd07b2df41c41e87a400c0b07a3efe2ec-1920x1080.jpg?w=1920&q=75&fit=max&auto=format)
![Race Up The Rock Key Art Render](https://cdn.sanity.io/images/w7p5tzz6/staging/c81b6c0d29939f7ce9390eadfc430975b62b893e-1920x1080.jpg?w=1920&q=75&fit=max&auto=format)
![Armani 3](https://cdn.sanity.io/images/w7p5tzz6/staging/6e43df727695297204b3590ceb083cef9f266a17-1920x1080.jpg?w=1920&q=75&fit=max&auto=format)
![Crazy Taxi Key Art Render](https://cdn.sanity.io/images/w7p5tzz6/staging/2300a304c92a4e64b2982419062d209ff13d4c98-1920x1080.jpg?w=1920&q=75&fit=max&auto=format)
![30 Rock Render](https://cdn.sanity.io/images/w7p5tzz6/staging/d757ac43609586aff7dafb42098ecd092650e120-1920x1080.jpg?w=1920&q=75&fit=max&auto=format)
Branding
![Armani Code Bottle](https://cdn.sanity.io/images/w7p5tzz6/staging/185505af497a373ee74589129e842a196c9bbec1-1920x1080.jpg?rect=96,0,1729,1080&w=437&h=273&q=75&fit=max&auto=format)
Armani Code Bottle
We recreated Armani Code Bottles and placed them as easter eggs throughout the course. A larger one was also created and put in the end of the experience.
![Armani Code Product Small](https://cdn.sanity.io/images/w7p5tzz6/staging/f10be2ad16394e8d10071f194aff288ce1c96b4c-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Armani Code Product Small](https://cdn.sanity.io/images/w7p5tzz6/staging/de8c56ac79c3bda4132b9c2f0aa9681cb11eb325-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Armani Code Product Small](https://cdn.sanity.io/images/w7p5tzz6/staging/f1b032585919a1a03a651c03ddf7a96606446c7f-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Reverse Effect](https://cdn.sanity.io/images/w7p5tzz6/staging/20ecfd7c0f7818246e473330478cd8ec7593f605-1920x1080.jpg?rect=96,0,1729,1080&w=437&h=273&q=75&fit=max&auto=format)
Reverse Effect
BeyondCreative utilized the available technology to the fullest as we made it seem like the entire map was moving in reverse. Anything from being inside of a backwards moving train, to seeing cars and leaves moving past you in reverse.
![Car Moving In Reverse](https://cdn.sanity.io/images/w7p5tzz6/staging/d7dbe2759d389248b291039afbe4e0d5ba6c09e1-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Custom Code](https://cdn.sanity.io/images/w7p5tzz6/staging/aae78390a0a7f09574e855c0b73c2822ec784111-1920x1080.jpg?rect=96,0,1729,1080&w=437&h=273&q=75&fit=max&auto=format)
Custom Code
When players were on the journey to complete 3x speedruns, they were also on a journey to find the code. Along with this, Beyond designed a secret code that was essential to unlock the final bottle. Parts of the code was located in 3 distinct environments.
![Armani Code](https://cdn.sanity.io/images/w7p5tzz6/staging/aae78390a0a7f09574e855c0b73c2822ec784111-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Armani Code](https://cdn.sanity.io/images/w7p5tzz6/staging/0efa2efa49d67416849b41fc4850da86840527e3-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
![Armani Code](https://cdn.sanity.io/images/w7p5tzz6/staging/a08e44be1b49482b2bde66de9b1600f21808b8f4-1920x1080.jpg?rect=48,0,1825,1080&w=120&h=71&q=75&fit=max&auto=format)
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