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Farm to Foil
Armani Code presents: Rewrite The Code
Quick 
Description 
thrilling 
map 
from 
Armani 
Code 
Parfum. 
In 
backwards 
world, 
can 
you 
complete 
speedruns 
and 
unravel 
mysteries 
to 
rewrite 
the 
code? 
Brand
Armani Code Parfum
Launch
September 2022
Map Codes
5230-6059-4527
Type
Branded Game

About The Project

A thrilling map from Armani Code Parfum. In a backwards world, can you complete speedruns and unravel mysteries to rewrite the code?

BeyondCreative was also in charge of producing 1x Key Art Render.

Game Content
Tonight At The Rock Key Art Render
Race Up The Rock Key Art Render
Armani 3
Crazy Taxi Key Art Render
30 Rock Render
Branding
Chipotle Restaurant
Armani Code Bottle
We recreated Armani Code Bottles and placed them as easter eggs throughout the course. A larger one was also created and put in the end of the experience.
Chipotle Restaurant
Reverse Effect
BeyondCreative utilized the available technology to the fullest as we made it seem like the entire map was moving in reverse. Anything from being inside of a backwards moving train, to seeing cars and leaves moving past you in reverse.
Chipotle Restaurant
Custom Code
When players were on the journey to complete 3x speedruns, they were also on a journey to find the code. Along with this, Beyond designed a secret code that was essential to unlock the final bottle. Parts of the code was located in 3 distinct environments.
Farm to Foil
Other Case Studies
Fortnite X Pelé Football Mode
When Epic Games collaborated with 23 soccer teams from around the World to create new in-game Fortnite cosmetics, they entrusted Beyond to create a one-of-a-kind soccer gamemode to promote the launch.