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NVIDIA RTX Deathrun
Quick 
Description 
Experience 
ray 
tracing 
in 
this 
deathrun 
featuring 
three 
distinct 
environments! 
Do 
you 
have 
what 
it 
takes 
to 
reach 
the 
end? 
Brand
NVIDIA
Launch
November 2020
Map Codes
2623-0157-9251
Type
Branded Game

About The Project

When Nvidia launched their new RTX tech in Fortnite, which enhances performance and graphics, they reached out to Beyond to help showcase the full potential of this technology. We created a breathtaking deathrun that pushed Fortnite to its limits to demonstrate the power of RTX. With 3 distinctive environments each showcasing one of the RTX features, players were able to easily grasp the benefits of RTX. A realistic model of Nvidia’s newest generation graphic card was also created in game, allowing players to view it in a 3D environment.

A social media campaign was run alongside this map where players were encouraged to share their speedrun time and screenshots of the map with #RTXDeathrun, entering them into a giveaway.

To promote this map, we created a 1-minute trailer that was published to the social media accounts of Nvidia and Fortnite, and it was also featured in the Fortnite Creative hub. The map received millions of unique plays.

Game Content
NVIDIA contacted Beyond to create a brand new Fortnite experience to showcase their recently launched RTX tech in Fortnite. We created a unique deathrun with 3 distinctive environments to showcase the different RTX tech: Ray-traced reflections, shadows, and global illumination.
NVIDIA Cave
NVIDIA Warehouse
NVIDIA RTX Shadows
NVIDIA GPU Recreation
Branding
Chipotle Restaurant
RTX 3080 Model Recreation
Unusual at the time, BeyondCreative built a recreation of NVIDIA's RTX 3080 Founders Edition GPU with the player time in front of it encouraging for a great screenshot!
NVIDIA GEFORCE Branding
BeyondCreative designed branded assets to be placed throughout the experience.
Farm to Foil
Other Case Studies
Fortnite X Pelé Football Mode
When Epic Games collaborated with 23 soccer teams from around the World to create new in-game Fortnite cosmetics, they entrusted Beyond to create a one-of-a-kind soccer gamemode to promote the launch.